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You’re home on the range, and in front of the range, brewing that cup of coffee and doing a lot of thinking. You’re wondering if you can make money from home in your own business. The answer is, yes, you can. If you want to make money from home there are plenty of ways to do it. The key is to find something you love to do, that others find of value, and then provide it.
You have to enjoy what you do or else it will show in the way you present your business. Being unenthusiastic about your product or service, means your advertising and promotions will reflect that attitude. So will any face-to-face talking you do about your business. You will not make money from home if the work does not inspire you. You will begin to avoid doing the work necessary and ultimately fail. Choose something you love and instill your love for it into all your work, and dealings with customers.
To make money from home you need to fill a want or need in the marketplace. Do you love to cook or bake? Do you have a unique product, maybe an old family recipe that everyone loves and you know would sell? Why not set up a business to make money from home by supplying this food product to small food stores. It could be that to-die-for chocolate fudge recipe of your grandmother’s. It could be Uncle Harold’s family-famous barbecue sauce. The public may well eat these products up if you offered it to them. There’s your way to make money from home. You are doing something you love and you will do it with passion.
When it comes to your own home business you need to make sure, you continually innovate. All the big companies are always coming out with “new and improved”. You can make money from home when you offer a product, and then offer variations of the product down the road. Take that chocolate fudge recipe from Grandma. You are selling lots of product. You are receiving inquiries about maple fudge. There, you can add a new product to your home based business. Now you can capture the “I’m allergic to chocolate” market while still keeping your existing sales. You can make money from home, and more of it, when you respond to your customers’ wants and needs.
To make money from a home based business you will want to offer exemplary customer service. Working from home, for yourself, means you can give your own unique brand of personalized service. You do not have to tow the company line and use “corporate speak”. You can connect with your customers through your personality not constrained by a corporation’s policy. That’s often why people love dealing with small family businesses, the uniqueness of the proprietor shines through. Again, when you love what you’re doing, you’re exuberance and passion for your work will shine through. That is a great driver of sales. That alone can help you make money from home consistently.
The number one way to make money from home is to “work” when you are at home. It’s very easy to procrastinate and do other things when you work at home. Of course, that garage does need cleaning out, and yes, it’s about time you rearranged your DVD library. Just make sure you schedule your moneymaking activities first. If you are going to work from home to earn a living, then working has to be your priority. Schedule everything else for “after work” hours.
You can make money from home when you treat your home based business like any other business. When you fill a market need, innovate, give great customer service, and put the time in, you will succeed. Bring the efficiency mindset of the corporate culture into your home based business then season it with your individuality. Your business will be productive but uniquely “you.” When that happens, you will make money from home, for a long time to come. business
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Google Co-Op Overview
Google Co-op was announced by Google, along with other announcements, in May of 2006. Google Co-op represents Google’s efforts to embrace social web and social search concepts in a major way to help improve Google search results. Google Co-op will allow users to contribute context, knowledge, and expertise. In essence, Google Co-op allows users to tell Google what web content really is by providing labels (categories) for that content. Users will also get to “vote” on what content they find to be valuable by subscribing to the content of various web sites that they value. An additional benefit to end-users is that Google Co-op allows them, through their subscriptions, to alter their own Google search results so that the provided information better meets their needs. It further helps end-users to filter out spam content, or content of little or marginal value.
Google Co-op is currently in beta test. As with any new service that is being beta tested, there are still some things being “worked out”. The documentation is somewhat limited and lacking, making it a little difficult to understand and implement Google Co-op. The remainder of this paper will provide a high-level overview of Google Co-op to help individuals better understand what it is, how they can use it, and what they will see. Subsequent papers on the topic will delve more into the “nitty-gritty” of how to implement it.
At its most basic, “social web” (aka Web 2.0) is a process whereby users provide information and opinions, and share them with others. It is the sharing that provides the social aspect. Users can share information about what they find to be valuable. A good example of this is del.icio.us where users share links to their “favorite” information on the web (for example, favorite articles, or web sites about a topic etc.). Other examples of “user-vetted”, or user-contributed information, would include Wikipedia (the open, user contributed, encyclopedia), and DMOZ (the open directory). There are many other examples.
“Social search” is the same process of humans providing and sharing information to help improve the results that a search engine presents to various queries. Google Co-Op would appear to be a strong move by Google into the social search arena.
Google Co-Op Components
Google Co-op consists of two things:
Topics
Subscribed links
Topics
Topics is simply Google’s way of saying “area of interest”. Topics allow users a way to provide labels (or tags, or categories) for information on the web. A user does this by associating a URL with a label (for example, www.citytowninfo.com might get the label “destination_guide”). These labels simply tell Google what a particular URL is all about. Users may use labels for topics that Google already has under development, which include: health, destination guides, autos, computer & video games, photo & video equipment, and stereo & home theater. Users may also develop labels for their own topics (for example, if a user has an interest in “wine” they may develop labels for the topic wine, which may include “wine_regions”, “wine_types”, etc.).
The process of labeling content will benefit everyone in several ways. Labels will provide Google with a vast amount of information about what web sites are all about, potentially down to a very granular, or individual page level. In addition, by taking the time to label a site, users are essentially “voting” on what sites are valuable to them. As these votes accumulate over time, Google will have a clearer picture of what sites are authoritative on a topic or topics. It is not hard to come to the conclusion that with time, Google will start to use this data so that sites with a lot of votes will start to appear much higher in appropriate search results.
Subscribed Links
Subscribed links provide several very beneficial features to both users and web publishers. Subscribed links provide:
End users a means of altering or tailoring their search engine results so that they receive more relevant search results as well as results from sources that they “trust”
End users a potential means of saving time since the results that they need may actually appear in the search results, negating the need to click through to the site
End users another mechanism to “vote” on sites that they find to be valuable or authoritative by going through the process of subscribing to those sites
Publishers with another means to make content available to end users
With subscribed links, publishers can make a subset of their information available to end users by submitting their subscribed links via an XML file to Google, and letting users know how and where to subscribe. Users who value the content of particular publishers will subscribe to their subscribed links. In so doing, the content for subscribed sites will appear at the top of search results when the users searches on relevant terms. In essence, the user alters their own search results by subscribing, so that content that they find to be more valuable appears at the top of search results.
As a site gains more subscribers, Google will most likely, with time, come to see it as more authoritative. As has already been mentioned earlier in this article, it is not hard to jump to the conclusion that such a site will appear higher up in Google search results for relevant search terms over time.
Google Co-Op Will Improve the Content That Users See
The whole process of labeling and subscribing has the added benefit of being self-vetting. This means that spam sites, advertising sites, and sites that provide marginal or useless content will be pushed down in search results. Social web dynamics in action means that users simply will not bother to label or subscribe to poor quality sites in high enough volumes for them to be seen as authoritative and useful. The end result for all should be better and more useful search results.
What Users Will “See”
At this point you may be wondering how users actually see Google Co-op search results. Google Co-op content appears to the end user in one or more of three ways:
As “Refine Results”: Refine results are search refinements for the topic. This is a set of predetermined categories that can be used to refine a search for a given topic. For example, a search on “Boston” will yield a “Refine results for boston:” box at the top of their search results with the following categories: Dining guides, Lodging guides, Attractions, Shopping, Suggested itineraries, and Tours & day trips.
As “Subscribed Links”: A Subscribed Links results box that presents the results from one or more of the authoritative sources to which a user has subscribed at the top of Google’s search results. For example, if the user were subscribed to citytowninfo.com, and they searched on “Boston”, they would see an “About Boston, MA” subscribed links box at the top of their search below the “Refine results”.
“Labels”: Labels appear for result items within a search. A label is a tag that appears below a search result. For example, an item after the title and brief description might say “Labeled Dining guides”. These labeled sites show up below the subscribed links, but above Google’s organic search results.
Users who do nothing will see search refinements for the health and destination guides topics areas at the top of any relevant set of Google search results (try a quick Google search on “Boston” to see “Refine results for Boston”). This is because Google subscribes everyone to those topics by default. In fact, there does not appear to be any way to unsubscribe from these two topics. Users will also see relevant labels from these two topics below search results for sites that have been annotated by users or publishers.
Users who subscribe to the subscribed links of web sites and search on terms that are relevant to those authoritative sources will see items from those sources at the top of their search results. The end-user’s search results are altered from what they would “normally” see and they will see the “Refine Results”, “Subscribed Links Boxes”, and “Labels” for the sites with which they have subscriptions. By subscribing, the user alters their own search experience so that it is more relevant and tailored to their own needs.
To see this in action go to Google’s directory and subscribe to one or more of the listed subscribed links, or try subscribing to citytowninfo.com’s subscribed link. If you subscribe to citytowninfo.com, a quick search on “Boston” yields both the “Refine results” from Google as well as a “Subscribed Links” “About Boston, MA” box from citytowninfo.com.
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Conclusion
While still in its infancy, and going through the growing pains that are normal for services that are in beta test, Google Co-op clearly has a lot of promise to enable Google to provide much more powerful and relevant search results to users. As the volume of labels and subscribed links grows, as well as user “votes” by going through the process of labeling sites and subscribing to sites, Google Co-op will become a very powerful and important force impacting both how people go about searching, as well as what search results actually appear.
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When running a home business, there are a number of facets you are going to have to focus on. Everything from writing the content to promoting your business to dealing with customers will be on your list. However, it is vital you do not overlook the importance of a quality design as well.
When wondering how to make money at home
with a web site, you have to understand the design of your site can have a drastic effect. The first thing you want to focus on is the header. The header is the first thing people are going to see when arriving at your site. You want to make it large and bold so it stands out. Try to come up with a catchy phrase or something that will entice people to read on.
From there, you want to highlight specific keywords or sub-titles throughout your web site. Most people are not going to take the time to read all of the content on your web site. By highlighting specific words, people will be able to quickly find the information they are interested in.
Something you certainly want to highlight is the benefits of your program or company. People are more interested in how they are going to benefit from what you have to offer as oppose to you going into extensive details about your company. Keep it about the customer.
The next design tip for how to make money at home is to keep everything spread out. The more cluttered your site looks the less time people are going to spend looking over everything. It is fine to have ads and graphics, but try to keep everything spread out. Putting too many flashing banners and ads on your site is only going to turn off your visitors.
It is important you have a good balance between your graphics and content as well. You do not want to have all of your graphics at the top of the page and all of your content at the bottom, or vice versa. Instead, the two should interchange evenly so that your web pages flow smoothly.
The last tip for how to make money at home is by placing your contact information somewhere on your site so that people can easily find it. You want visitors to easily be able to contact you with any questions they may have. This shows that you are professional and are more than willing to talk and answer questions.
The design of your web site can say a lot about you and your business. Take the time to create a design that is professional and appealing at the same time. You want to be proud to show off your web site to others. If people can easily find their way around your site and quickly find what they are looking for, they will be much more inclined to refer your site as well as come back themselves. You will be surprised at the kinds of results you see with a well-designed web site. earn money
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Inbound Links To Your Website For SEO
Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
* It helps to get your site listed in the search engine.
* It helps to boost your position in the search engine.
* It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.
Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
* No links to the “link directory”.
* No link to a “related sites” page.
* No link to a “resources” page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless - it’s like that link doesn’t even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.
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Perception Is Everything - See How Google Is Slapping People About Pagerank
This article was written in a simple language so you can learn on how google is manipulating the pagerank. Pay attention.
Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google’s response to link selling - sites which sell links lost points in their PageRank.
Google measures all web pages on a scale of importance from 0 to 10, which is shown in a small green pixel bar on browsers carrying the Google Toolbar. PageRank is “supposedly” measured by the number of backlinks to your site.
Online democracy in action, a link is a vote for your site. The more votes you have the higher your site is ranked. At least that’s how it was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the whole system.
The latest update may be a smart move on Google’s part to curtail this practice; who’s going to buy a link from a PR2 or even a PR4 site? Besides this could be more than a warning that your site will go down even further if you continue to sell links.
Now this is more of a cosmetic change in PageRank than a real change in your true rankings in Google. Just because your PR goes down doesn’t mean your keyword rankings or traffic from Google also goes down.
I saw some of my sites go up, some stayed the same, but my major site took a big hit - falling from PR6 to PR4. This was more of a devastating blow than I expected mainly for psychological reasons than actual consequences. After years of building the best content you can muster and constantly getting quality one-way links, to see that PageRank drop was very disappointing and hits to the core of your online work.
Google sometimes just slap you at the face without any apparent reason. but lets keep it up.
I have been around for a while so I have experienced many Google Updates - anyone remember the Florida Update? I also keep my ears peeled to discussions of the latest updates in Webmasterworld and Stompernet, and I even read Matt Cutts when I get real nervous… so I knew not to panic just because of the sudden drop in PageRank.
I also knew what most of the SEO experts were saying was true because my major keywords stayed the same and my Google traffic actually went up. But that’s little comfort when you’re talking about Google; you immediately go into overdrive and try to figure out where you went wrong. What caused the drop - because whether PageRank is meaningless or not, you’re still going in the wrong direction.
I saw many of my competitors drop too, but many stayed the same and even a few increased in PageRank. What are they doing right; what am I doing wrong? I don’t sell links but does Google think I am selling links was my main concern? I even moved one external link from my main page to another part of my site, just in case Google is mistaking that as a paid link.
Welcome to webmaster’s paranoid hell! Well, i believe that every webmaster has becamed paranoid about google one day.
For SEO reasons I have very few external links on my main page. Can’t see why Google downgraded my main site. I have been at PR6 for years.
Herein lies my main beef, with Google you never really know where you stand; you are constantly walking on eggshells. No matter how good your content or your site is - one misstep and you could be in the doghouse. All your hard work can be taken away in a heartbeat.
It wouldn’t matter so much if it was one of the other two major search engines downgrading your site but this is Google.
Free organic traffic from Google is vital to any online site or business. I would take traffic from Google over any other source of traffic on the web, except for traffic coming from my articles on other sites, and even that traffic probably originated from a search in Google.
Google and Google PageRank have always been important to me - that’s one of the reasons a sudden large drop causes so much concern. There’s another important reason Google PageRank is important to me.
Most SEO experts mistakenly believe PageRank is meaningless because Google is not giving us the true ranking of any site or revealing all the backlinks, which is supposedly one of the major factors in how Google ranks sites. While this fact is obviously true, it has caused many to jump to another conclusion.
Because Google is not giving us the real ranking, many webmasters have dismissed PageRank as a vital element in their sites. Don’t make the same mistake.
Google PageRank is extremely important if you’re doing business on the web. The higher PR you have, the better. But it has nothing to do with keyword rankings or first page SERPs.
What many SEO experts fail to realize (not really their business) is the whole “perceived” value of PageRank.
Google, hate it or love it, has become the most respected company on the web in the eyes of the majority of the web’s users. It carries enormous weight and prestige. The “perceived” value of a high PR7 or PR8 is extremely valuable.
We are not talking about link selling; we are talking about how a perspective business partner or customer will treat your site or business.
Say you have two identical sites you want to do business with online and you discover one is a Google PR2 site and the other is a Google PR8 site - which one would you choose to do business with? Honestly?
From first-hand experience, I know any online company or marketer will get more business offers and be offered more partnerships/joint ventures if you have a high Google PR site than a low one. It will make a difference to your bottom line.
PageRank is important. PageRank has meaning. Even if it has little bearing on your SERPs rankings or Google traffic, PageRank can greatly influence the success of your online site or venture. Don’t ignore or dismiss PageRank as a meaningless relic that didn’t quite work out as Google had planned for it in the first place.
High PageRank will always be valuable.
The day Google gives its own site a PageRank of PR1 or PR2 instead of the current PR10 - that’s the day you can dismiss PageRank as truly meaningless.
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How To Earn Money Online
The last hope for those who have lost their income learning how to make money online is becoming a more prevalent choice by many. The first step before you can even start making any real money online is learning website promotion. After you gain a grasp of marketing and understand that you won’t make millions within your first month it is time to really dig in and see what kind of work there is online. Personally I see the online world no different than the real world. You have your small businesses, large businesses, scam artists, marketers, the working class (online these would be the freelancers), and any other job within the real world you could associate with a job online. If you really want to make money then you should treat a job online just as any other job and in most cases work harder online since the competition is so stiff. First you must pick what you want to do and how much you want to make.
If you want to make a hundred thousand dollars daily then taking surveys or writing articles is probably not your best answer. The ones online making that kind of money are the ones that run their own web presences whether a blog or website and spend months if not years marketing them before they reach that type of income. Now if you want to learn html which I highly recommend then take a few weeks to go over the free tutorial at w3schools.com in fact these guys will teach you any web language you can imagine. Once you get the hang of html sign up with a free webhost and begin uploading your content. If you would like to skip learning code perhaps a blog would suit your better. For these people I would recommend starting with a free blog at blogger.com or wordpress.com. Remember though the key to online money is gaining targeted traffic which is easy to say, but will prove very difficult. Now don’t expect you first blog post to be fantastic blogging like anything else takes a ton of practice and study before you become a true pro at it so try and pick up as much information as you can. Once you have your blog up there are several places where you can begin earning money some good some bad the most used being Google’s adsense and whenever you start trying to make money online this will be your best option. Once you learn a little then you may want to spread out and try different affiliate programs you can even set your own marketplace up for free at clickbank.com.
You also have the choice of making only a little (couple hundred monthly) online. For the people that are not looking for a career, but rather a supplemental income then the get paid to niche and freelancing will be your best friend. If you are looking for sites within the get paid to such as making money taking surveys or reading email I recommend you try the make money online link at the beginning of the article. If you are a writer and would like to try your hand at free lance article writing then simply join a forum and begin offering your services. Usually your first few will not pay much, but once you become established and build relationships with bloggers and/or webmaster you can choose to renegotiate your payment. These are some of the basics of making money online.
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Internet Sales-Did You Sell Enough Today?
To make money online you have to increase your online sales. For the most part nobody makes any money until something is sold.
It could be a product, it could be a program, or it could be a service. You can make money by the sale, by the lead, and by the click. So if making more money is tied to selling more things online how do you increase your online sales?
Here are a few tips that have proven to work in the past.
1. Start your own website. I include start your own blog as well. Today websites and blogs are used interchangeably because so many people use their blog as their primary of your site. Having your own website with good products is important if you want to sell more.
2. Work at branding yourself as an expert. People still like to deal with people and you can make more sales if you develop a reputation as a helpful person who knows what they are talking about.
You can brand yourself as an expert in discussion forums, by publishing a newsletter to your email list, in social networking sites such as Facebook and Twitter, social media such as YouTube, traffic exchanges, and so on. Anywhere that people can find you offering helpful information helps you become more credible and brand yourself as an expert.
3. Promote your products online. There is nothing wrong with promoting an affiliate sales page in the right setting.
There are people make a full time living promoting their affiliate sales page and nothing else. I personally think they should complement your blog and website, but advertising your products in as many different ways as possible will help you sell more.
4. Spend the majority of your time promoting your website. Your site should have a sign-up form to your email list as well. The difference in promoting your website and promoting your products is you send traffic to your website and they determine what products they are interested in.
This is why it is a good idea to have a combination of pay per click, pay per lead, and pay per sale products on your website. Then you are giving your visitor choices which helps you increase the amount of money that you make.
I cannot stress heavily enough how important it is to spend the majority your time on advertising and promotion. Goofing around online of paid advertising, blogging, article marketing, social marketing, and more if you want to get enough traffic to sell more products online.
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How To Create A Business Website At Home And Make It Successful?
Years of working 9 to 5 has unfortunately taken its toll on you. You are looking for a way to make money from home and run your own live for once. But it’s not as simple as it may seem. So just how does one aquire the skills to building a home business any way? Let’s take a closer look at this.
Most people begin by typing into the search engines for home based businesses and you will see hundreds of millions of results. Which one do you choose? Chances are you will have no success with any of them. It is common to see that these opportunities are filled with a lot of overhype and old information just revised as new. What you need is something that shows you the ropes of online marketing. By having this you will be able to develope the online business that best fits your style and comfort level.
Begin with something you are familiar with. I’m sure that you have a fountain of wisdom about a niche that people would be glad to hear. Maybe you have a successuful marriage and you want to build a site to help couples. Or you worked in a certain business for decades and you would like to share your experience to others. I bet others who are just beginning would like to be educated from you to get ahead. Start scribing down your ideas and see how many pages you can write.
As you are finishing up you will see that you have tons of useful content that could be of some help to someone. The only thing left to do now is decide how to package it and promote it to the public. This is where you need to find that program that can teach you how to do just that. It is possible to build a downloadable ebook and market it that way. Or you could design a monthly paid site and have people pay you every month for your input. Maybe their is already a good product out there that you can promote with the help of your knowledge. Whichever you choose you will need to find away to make a living from it all.
So if you are interested in learning just how to put together your own website that has the best chance to succeed then go to our niche website page. To learn all the aspects of creating a promoting a website then go to our make money online page. To make your website move up the search engine results check out free backlinks site for free tools and systems to use.
To Make Money On The Internet You Have To Get Up And Get To Work
What I am discovering is many people who claim to want to make money online really do not want to work. What they really want is an easy way to get money from the Internet without doing anything.
I would say to make money on the internet you have to get up and go to work. This means getting off the couch or wherever you sit around and do nothing!
A couch is one of the worst enemies an Internet marketer faces. Usually it is parked in front of a television that gets a couple hundred stations. Another obstacle is the remote control usually setting on the couch gently calling your name.
If you make the mistake of listening to your remote control, and wander over to the couch, you are probably shot for the day. You can chalk that up as another day of not making any money online as you sit and stare aimlessly at the boob tube.
Don’t laugh! You and I both know I am speaking the truth about some people. Maybe even you!
Most people who start out as Internet marketers do so on a part time basis. This means they have a full time job or a full-time life doing other things. It’s very easy to be worn out at the end of the day when it is now time to sit down and start making money online.
However how can you expect to make money online if you are watching television? You cannot develop Internet marketing skills watching the latest episode of “Get Me Out Of Here I’m A Celebrity”!
Internet marketing is very hard when you first start out. As a matter of fact I would say it is the lowest paying hard work you will ever do.
However once you get the ball rolling, and the money starts to come in it is also the highest paying easy work you will ever do.
Did you know that there are Internet marketers earning $50 an hour? Just as easily as that there are Internet marketers earning $100 an hour or even $1000 an hour selling things on the internet.
These type of people can afford to sit down and watch television now. However at one time they sacrificed a lot to get to where they are now.
They did not sit on the couch and watch TV. They stayed focused on building their Internet business regardless of whether they felt like working that day or not.
If you want to make money online you have to get off the couch and get to work every day. This isn’t a work when you feel like it business in the initial startup phase.
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Introduction To SEO: What Is SEO?
Tough question, “What is SEO?”. As with pretty much all internet-related terms, concepts and notions, that of “SEO” does not have a unique definition and it is a blurry concept in most people’s mind.
Still, what is SEO? Since there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.
Wikipedia : “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.”
Fakezilla : “The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.”
The Web Search Workshop : “The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.”
6am Media : “The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.”
Website NOVA : “acronym for search engine optimization. This is the process of making a website ’search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.”
Thousands more definitions are available, almost as many “SEO guru’s” you will find online (”The Guru Problem” is actually the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to converge to a certain common understanding.
There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.
Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.
When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site’s visitors.
Since nothing is definitive and ultimate in the world of SEO, I’d like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
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