Marketing With Twitter

June 25, 2009 by FTS
Filed under: Internet Marketing 

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As all professional web marketers know to stay on top of any niche one must be willing to swing with the trends. Myspace and Facebook were two which really improved the way that marketers could not only speak with the visitors of their website, but also network with other website owners and bloggers. After the buzz of these slowly faded and the complications and lengthy efforts it takes to truly set up an effective cross promotional campaign Twitter hit the net. For those who don’t know what twitter is, it is a social networking website that has utilized micro blogging within the interface making it possible to quickly communicate with not only one, but thousands upon thousands of people instantly.

One problem arose from this increase in speed. The much hated spam shows itself constantly in this social network and few realize that spamming on twitter is the downfall of their Twitter marketing campaign. While Twitter can be an excellent resource for leads and networking with webmasters and bloggers in your niche it can only be used effectively if you understand a few rules before undertaking a marketing campaign. These rules should not be isolated to your Twitter marketing campaign they will help in all forms of online website or blog marketing.

1. Do not spam!! This is the best thing that any webmaster, blogger, or any internet marketer can get through their heads to really improve their marketing campaign. Now it is understandable that when someone new to the online world and jumps on the webmaster forums where they learn SEO and link building are the keys to SERPs (search engine ranking pages) to by any means necessary place their ad/link in as many places as possible. What they don’t understand is that they are surrounded by millions of people that are trying to do the same thing and do not want another webmasters spam on their website, blog, or forum. So then what should a new webmaster or blogger do. For those new to being a webmaster or blogger please take the time to learn the community before placing your link, read the rules and when in doubt ask.

2. Communicate (talk and listen) with the community rather than just talking. Tweople do not like to have one sided conversations so when you are using twitter take the time to answer or comment on what is being said. When you do this the appropriate way to respond is to place the @thepersonsname then place your response. You will notice that the people on twitter are very friendly and enjoy interactions so take the time to interact rather than just placing what you are doing or your websites link.

3. Network with other webmasters that are following you and you them. This is what makes or breaks a website, I mean if I really liked a webmaster it would be possible to send that webmaster a thousand backlinks from 5 different URL’s most of which have above PR1. So if someone was really nice to me @makemoneyfree21 and sparked up a conversation which turned into talking about working on a cross promotional campaign more than likely depending on how well I liked their site I would be happy to help them out. Also on your website or blog place the follow me button or link to your twitter account so your visitors will have a platform which to speak with you.

Well these are the top three tips to help you run a successful twitter campaign if used correctly you will find great success using your twitter account to build on your web presence and promote your website and blogs.

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